Clik here to view.
Eight Common Event Marketing Mistakes
Last week I was having dinner with David Beisel, a venture capatalist at Venrock in Cambridge. You can check out his blog here. We were discussing an annual event he hosts for some of his stakeholders...
View ArticleClik here to view.
Evaluating Event Sponsorships? Consider This…
Event producers have one job. Sell everything they can think of to make as much money as possible. Some of these things will be valuable to your company and brand, and some will not. Your job is also...
View ArticleClik here to view.
Owning the Show: The Art Of Building Share Of Voice
Locked in every trade show is a number. Someplace deep inside event demographics, and underneath all the hype and buzz of exhibitors, speakers and attendees you will find it. The number of people you...
View ArticleClik here to view.
Portfolio Planning: 10 Tips for Creating The Right Mix
Autumn is here. For many companies, this means planning is in high season. We’re all working diligently on trying to figure out the right number, frequency, type and cadence of events to include in our...
View ArticleClik here to view.
Entertainment Marketing: Its Not Just About The Music
As we wrap up Keith Urban’s Escape Together Tour for Kingsford and KC Masterpiece and launch into a new program for a financial services firm in 2010, I’m reminded of how complex and emotional the...
View Article
